Thursday, July 21, 2011

The First of 5 Reasons Why Nobody is Buying Your Music

The following is an excerpt from an article I discovered that hits home with most musicians.  There are far too many talented artists out there who work diligently to perfect their craft, yet don't know the first thing about how to market their music effectively. For those of you who ever asked yourself  "How the hell do I get people to BUY my music?!" this and the following 4 blog postings are for you.

By the way, I'll be posting this article in 5 segments since the whole article is a bit more than you might want to read in one sitting.  Besides, you've got songs to write and rehearsals to make (I hope).

Monday, July 18, 2011

Bartenders: A Message to Those Who SUCK and a Toast to Those Who Don't

Let me begin by stating that I'm not a bartender, never have been and doubt I ever will be. I don't know how to mix a drink (well maybe a rum and coke) and I suck at pouring beer.  But none of that matters because, just like one doesn't need to be a Hollywood critic to know Jim Careys penguin movie is gonna suck, Ive been enjoying the occasional drink long enough to know a good and a bad bartender when I meet one.  Plus, this isn't about the technical aspect of bartending.  Its about the quality of service that is lacking in many South Florida Bars and how the answer to generating more revenue and repeat business is right underneath the bar owners noses.  No, I didnt pay $500 for a weekend bartending course, but I can pretty much tell when a bartender needs to go back to handing out crayons and kids menus.

Ive lost count of how many South Florida Bars have shut down and am already running out of fingers trying to keep track of the ones about to follow suit.  With that said, one would assume the ones left standing would work extra hard to keep their patrons happy, hydrated and coming back for more.  Instead, to my dismay some South Florida Bar owners are raising prices, short pouring and putting little to no time and money into their most valuable asset...consistent quality service and a qualified happy staff.  It's a fundamental and wise business practice to invest in human capital, yet for some odd reason, several South Florida Bars have been overlooking what is arguably the single most important component to their business....their BARTENDERS.

Lets face it, whatever the underlying reason, most people frequent bars to get their buzz on and socialize.  Whether these goals are met is in large part determined by whoever's behind the bar.  Before I continue, let me clarify the difference between a server and a bartender so theres no confusion.  A server "serves" drinks, while a bartender "SELLS" them.  Anyone can be a server provided they're willing to work their tail off.  But to be a successful "bartender" you must be willing and able to work hard and sell even harder.  Bartenders are cut from an entirely different cloth, which is usually drenched in sweat, alcohol amd a couple of tears shed on those slow nights when it seems they did such a great job at selling drinks, their customers forgot to tip.


To be successful at selling anything, one must first understand the concept of reciprocation.  In order to get what you want (which in this case is frequent drink orders and repeat business), you must first give the patron what they want. What follows are a few examples of what people really want from a bar and what it will take for them to stick around long enough to run up a healthy drink tab more than once:
  1. Smile: Put a smile on your face.  Practice a few times in the mirror if you have to.  If you have a look on your face that says you'd rather be somewhere else, chances are your patrons will be going somewhere else next time lady liquor calls their name. 
  2. Pack a Personality: If you're an introvert who has trouble sparking conversation with complete strangers, then bartending may not be for you. In a world where everyone would rather send a text than call, for most people its comforting to engage in conversation with anyone who seems to be even the least bit interested in how their day went.  If you get them talking, you'll keep them drinking and if you make a friend, it's you they'll come back to every single time.
  3. Don't Short Pour: I'm not in any way suggesting you should over pour, but whatever you do, don't ever short your customers drink "especially" if they order a stiff drink or one high in alcohol content such as a Long Island.  Although some may tell you when they're drink just isn't strong enough, most will just turn around and never come back
  4. Remember the Drink: Make a mental note, jot it down on a sticky note, take a cell phone pic...do whatever it takes to remember what your regulars drink and get it right each time. Even if you forget their name, remembering what they had the last time they were in, will make more of an impression.  Besides, if you took the time to talk to them, chances are you'd remember their name too.
Here's the bottom line.  People are going to go where the drinks are strong, the specials are frequent and the bartenders are hot, fun or "both".  But since finding a bar with all three is about as rare as finding a winning lottery ticket in the streets of Brooklyn, most of us will settle for 2 out of 3.

So bartenders step your game up, loosen up, smile a little and don't be cheap on the pour. Bar owners, be a little selective with who you put behind the bar and make a habit of treating the ones you do have with a higher degree of respect.  After all, a good bartender is essentially the lifeline of your establishment and deserves every ounce of respect and recognition you can give.  I think we can all drink to that!

Monday, June 27, 2011

Female Drummers ROCK Harder Than You Might Think!

Despite the convenience of Facebook and text messaging, teenage girls still find it challenging to keep up with daily drama, let alone find a way to deal with the every day challenges of female adolescence, such as: boys, backstabbing friends, schoolwork and bushy eyebrows.

However, watching Elizabeth "Little Rock" Piedrahita of the band White Noise and Dina Juarez of The Velvet senses during last nights performance at Stage 84 lead me to believe that women in their interest group don't exactly share the same concerns as most other young girls do.  

You see, Little Rock and Dina aren't exactly singer songwriters, acoustic guitarists or background dancers.  They're drummers; really, really good drummers, who by the way are barely old enough to drink.  Witnessing the look of intensity in their faces as they pounded the skins providing the rhythmic foundation for their male counterparts was a cool sight to behold.  Being a rock drummer requires a skill-set that includes rhythm, timing, energy, power and confidence.  But above all else, it allows for a controlled display of aggression, which under normal circumstances would be considered unacceptable for a young woman to express; an opportunity most women seldom get a chance to take advantage of.

It is my opinion that young women of any age who pick up a pair of drumsticks, struggle less with depression and self esteem issues than other women in their age group. In addition to being a great stress reliever, there's an undeniable "cool factor" and swag that drummers possess which is something that can never be taken away, manipulated or ruined with a malicious Facebook status.  More importantly, anyone who excels at the drums are professional instrumentalists who can only achieve such status with a great deal of practice and dedication; leaving very little room for self-destructive activities that leave many young women out of school, out of work and out of luck.

With all that said, I rest my case that female drummers rock harder than most as it takes an extra ounce of intestinal fortitude for a woman to go against the grain and excel on such a male dominated instrument. Still not convinced? Check out the following clip and tell me if you feel the same when its over.  Male drummers, prepare to get owned:


This is 14-year-old Caitlin Kalafus who claimed the title of World’s Fastest Female Drummer last month in Anaheim, California at the NAMM Winter Session. Caitlin is the youngest person to ever hold a World’s Fastest Drumming World Record, setting female division records in the  ‘Battle of the Feet’ with 799 singles on the bass drum in sixty seconds.   She's 13 in this video.

Well known females drummers are unfortunately few and far between although not exactly a rarity.  With that said, the following is a list of some of the most notable female drummers of all time proving the tender gender is not so tender after all.

Terri Lyn Carrington
Shelia E

Meg White
Hilary Jones
CIndy Blackman
Torry C (from the Donnas)
Mercedes from kittie 


My advice: Ditch the ankle bracelet and get her a drumset!

Click on the following link to get plugged into my fan page: Rich Rox Radio and tune in to 954ROCKS every weekday between 7-8pm for the best in local unsigned rock!

Saturday, June 25, 2011

Bands kick off at 1030! Velvet Senses, White Noise, Midnight Hour & Beyond Our Will. VIP PRIVATE PARTY STARTS AT 2am. $10 ALL U CAN DRINK TILL 4am! - LIFE ROX!
954ROCKS! Pre-Launch Concert at Stage 84 in Davie kicks off TONIGHT BEHIND THE BUILDING at 8pm. World Renowned DJ HYRO kicks it off out back with DJ KELLENDER.

Tuesday, June 21, 2011

The Broward Underground Music Syndicate: Will the REAL Battle of the Bands Please Stand Up?...

The Broward Underground Music Syndicate: Will the REAL Battle of the Bands Please Stand Up?...: "It's official. Stage 84 in cooperation with Rich Rox and 954Rocks.com will be launching its 1st quarterly Battle of the Bands competition i..."

Will the REAL Battle of the Bands Please Stand Up?!


It's official. Stage 84 in cooperation with Rich Rox and 954Rocks.com will be launching its 1st quarterly Battle of the Bands competition in Davie, FL.  Here's a list of incentives for those with the chops and the guts to participate:

1st Place Winner: $1000 CASH!

2nd Place Winner: Pro 3 Song Demo

3rd Place Winner: Complete EPK (Electronic Press Kit) including, logo design, promo phot shoot, bio and social networking site design.

Since THE STAGE 84 BATTLE OF THE BANDS event was posted on Facebook (Stage 84 Battle of the Bands Invite) I've had many skeptics and would be participants ask me for details on how this competition will be judged. Apparently, according to some, there have been a few bogus BOTB events taking place in the area which have been organized for the sole purpose of drawing a drinking crowd with little to no thought put into the integrity of the competition. This of course is beyond disappointing as this sort of exploitation and blatant disregard for the daily struggle of the local musician is part of the reason our local music scene is so underdeveloped.

With that said, I am releasing the details of our judging system and criteria to reassure everyone participating and attending of the legitimacy of this competition.  Our objective has and always will be to nurture the underground music community, by providing them with opportunities and platforms on which to share their music with events and programs such as The BOTB competition and The Broward Beat show on 954Rocks.com.

Please feel free to contact me anytime should you have any questions or require additional information regarding the upcoming STAGE 84 BATTLE OF THE BANDS competition: info@djrichrox.com, (954) 630-6415, www.facebook.com.RICHROXRADIO, www.RICHROXRADIO.com

I am grateful to those who have registered thus far and would like to express my sincerest gratitude in advance to those who have yet to do so.  I welcome the opportunity to contribute to the advancement of your careers and look forward to a successful and well orchestrated event! - RICH ROX!

THE JUDGING SYSTEM

On July 30th four judges will be present. Three of the judges will have been picked from a pool of professional volunteers from within the local music industry field. The fourth will be an A&R rep from a local independent rock label.

JUDGING CRITERIA

Displayed are five Main headings with three sub-headings for each Main Criteria. Point weightings are indicated besides the headings, e.g. 1 to 9 for Main or 1-5 for Sub-headings. The actual marks criteria sheets also leave space for the judges to make constructive comments to the bands in regards to each criteria section. 
  • Planning/Preparedness 1-9
  • Evidence of performance planning; i.e. Choreography, was there any demonstration of the musical/movement or program dynamics, costumes, make-up, stage props, backdrop? 1-5
  • Preparation. Tuning - were the instruments and equipment made ready prior to performance? Did the band start on time? 1-5
  • Evidence of rehearsal e.g. lyrics learnt etc? Appeared ready and prepared to play? Setlist provided? 1-5
  • Originality 1-9
  • Material. How unique did the songs sound? Did the songs fit the set? Did the songs fit the genre? 1-5
  • Appearance. Did the band look original? Did the band stand out? 1-5
  • Improvisation. Did the band demonstrate any level of original improvisational skill? I.e. ‘jam out’ or vocal through an instrument change, repair or equipment failure (!!!) 1-5
  • Interface with audience 1-9
  • Verbal Interaction? Did the band introduce themselves at all? Did the band talk to or with the audience? 1-5
  • Physical Interaction? Did the band physically participate with the audience e.g. Eye contact, head nod, acknowledgements, waving, gesturing, dancing with the audience or giving hand signals. 1-5
  • Confidence. Was the band confident in their interaction with the audience? 1-5
  • Quality of performance 1-9
  • Confidence/Competence. Did the band look at ease whilst playing? Did the band appear to be able to do what they wanted to do? 1-5
  • Set Dynamism. Did the band’s setlist appear to play according to a plan i.e. was it well constructed and able to manipulate the audience’s mood? 1-5
  • Stage Presence. Did the band use the stage effectively? Did the band appear positive about their performance? Did the band interact effectively on stage? How did the band cope with any problems they may have encountered? 1-5
  • Presentation 1-9
  • Attitude. Did the band’s on-stage attitude appear suitable to their genre i.e. were they ‘Punk’ if Punk, ‘Raucous’ if Rock? 1-5
  • Appearance. Did the band show personality on stage? Did the band appear to enjoy what they were doing? 1-5
  • Entertainment factor/Showmanship. Did the band entertain? Did one or the entire band display showmanship towards the crowd? 1-5
If you or someone you know would like to be among the first to compete in out Battle of the Band series, please submit an EPK or samples of your music, along with a complete bio and contact information to: info@djrichrox.com. For more information, please visit: www.facebook.com/RICHROXRADIO.com

NOTE: 

All bands selected will be given 25 tickets to sell for $10 each which will cover their $250 registration fee.  Bands are allowed to sell more if they wish.  Bands may keep 100% of the proceeds earned from any tickets sold beyond the 25 count.

Saturday, June 18, 2011

The Broward Underground Music Syndicate: Paul Baker & Shauna Sweeney: Two Talented Singer/S...

The Broward Underground Music Syndicate: Paul Baker & Shauna Sweeney: Two Talented Singer/S...: "Paul is the kind of guy who smiles as he speaks. I know this to be true because on the night we met, plenty of good conversation was shar..."

Paul Baker & Shauna Sweeney: Two Talented Singer/Songwriters Share the Stage for a Rare Performance Fit for a King



Paul is the kind of guy who smiles as he speaks.  I know this to be true because on the night we met, plenty of good conversation was shared and he was pretty much cheesin' the whole time. Kind of reminded me of when my mother scared me into believing my face would freeze up if I kept making funny faces.  However, in this case Paul's cheese face wasn't exactly funny and I got the impression it had much less to do with past parental falsehoods than it did with the current topic of conversation.

Paul shared his love for songwriting and his story of growing up in a tight musical household while schooling me on the contents of a quality hand-crafted beer.  His father is a sound engineer with an in house studio who played in church when Paul was young and his mom a cute little Latin percussionist who would sometimes perform on the road with him. Paul wears his heart on his tatted sleeve and I knew right away I was kickin' it with a genuinely good dude.  A singer-songwriter with a generous, bleeding heart that in the end stopped me as I reached for my wallet to pay my tab.  It was a slow night at the bar, yet we each walked out with a bit more than we had when we walked in that day; at least I did.

Most people live out there entire lives without ever discovering their true passion.  But within seconds of meeting Paul, one cannot avoid discovering his...honest, unadulterated, bare boned music. Raw feelings put to a melody and manifested through song...lyrics that transfer emotion, transcend the limits of conversation and transport the listener, whether he knows it, likes it or not to a much better place.  I hadnt even heard a single note at that point, not a bloody lyric and already, I was a fan.

The text read "If you want to hear a power duet you should be there by 9pm". It seemed like a pretty bold statement, but coming from Paul, I took it more as a promise.  I walked into the Kingshead Pub for the third time expecting and wanting to hear more of what I heard twice before; Paul pouring his heart and soul out for 20 some odd locals in a bar he's performed at four years running, savoring a bottle of Twisted Thistle while singing every lyric with the conviction of a man on fire and nothing to lose. To my pleasant surprise, I got all of that and plenty more.

Right away, as I entered the bar I was overcome by a warm familiar vibe, almost as if I had just walked into the home of an old friend I hadnt seen in a while.  It was barely 9pm and the bar was packed to the gills.  As usual, Paul greeted me with a smile and a 2 second man-hug. While sipping on my ice cold Siera Nevada, I listened as he tried prepping me for what was about to happen....and then........it happened. 


It began with Shauna Sweeney, a singer-songwriter, musician from Lake Worth, FL who wrote her first song at the age of 5. Shauna is the personification of sunshine.  Like a 60's lovechild high on life, she exuded a genuine kindness more commonly found in children and my 80 year old grandmother; yet of course she neither looked or smelled like either one of them (and I mean that in a good way).

Introducing herself with a disarming charm Ive only encountered in the deep South..(and I don't mean Homestead), Shauna overlooked the oil stain on my bargain store DKNY shirt and complimented the silhouette skyline on my chest just before making her way over to join Paul Baker for a performance that would illuminate the room, capturing the attention of everyone in it like moths to a flame.

They opened with Paul Baker's "So I Can Breathe", a heartwrenching tale of a brokenhearted man, gasping for air after the woman he loves knocks the wind out of his heart. Not sure whether Paul penned this song after his own experience, but he certainly sang like he did and I must admit, I felt his pain....deep enough in fact, to step it up a notch with a Torpedo in a bottle.  Shauna's sweet vocals were the bright voice of hope offsetting the sorrow in Paul's lyrics as he begged for her to just pick up the phone one more time, just one last time, so he can finally, well...breathe.

They closed with a shiny happy song about a relationship that actually stood the course.  "These Days" was written on the roof of Paul's house while in the company of his best friend and current roomate James Wight, an ultra-talented illustrator and graphic artist.  The song celebrates the good times shared between friends and reminds us to cherish those times, for "These are the Days That We Live For".  An instant mood enhancer, this song has been on heavy rotation in my mental jukebox for the last few days, and I havent come down since!

As expected, Paul delivered on his promise.  Shauna and Paul are indeed a power duet as they compliment one another very well and seem to share a genuine love for each other both on and off stage. They have an equal love and respect for their craft and it is apparent that neither one of them could ever see themselves doing anything else.  It is my hope that they will make it a point to perform again real soon.  Until then I will be counting "These Days" until "Another Day" when Paul and Shauna come together on stage again.

For more of Paul Baker visit:

Paul Baker Music
Paul Baker's Reverbnation Page
Paul Bakers Facebook Page

For more of Shauna Sweeney visit:

Shauna Reverbnation Page
Shaunas Facebook Page

www.kingsheadpubsunrise.com

RICH ROX: Juke Box, Juice Box Junkie

Thursday, June 16, 2011

The Broward Underground Music Syndicate: 954ROCKS Launch Party POSTPONED!

The Broward Underground Music Syndicate: 954ROCKS Launch Party POSTPONED!: "The 954Rocks debut launch party concert bash has been pushed back for a couple of weeks. Sad, sucks, disappointing I know. But, after suc..."

954ROCKS Launch Party POSTPONED!


The 954Rocks debut launch party concert bash has been pushed back for a couple of weeks.  Sad, sucks, disappointing I know.  But, after such an overwhelming response from the some of the most prolific local artists (many of which could not make the June 18th date), we quickly came to the realization that it would be tragic NOT to properly represent the Broward rock scene with the sickest lineup possible for the 954 jump off concert of the century!  With that said, we're putting a hold on the event to allow ample time for more of you to get in on the action.  Hit me up on info@djrichrox.com right away for a chance to be included in the lineup. We're looking for all styles of rock...well all except for classic and soft.

The exact date will be announced tomorrow, so STAY TUNED!

Tuesday, June 14, 2011

New ROCK Station Debuts with Launch Party Saturday, June 25th!

PRESS RELEASE: For Immediate Release
For more information, please call (954) 630-6415 or email info@djrichrox.com






Network Broadcasting Service, Inc., in cooperation with SoFlo Records and The Broward Underground Music Syndicate, Inc., announce the debut of 954ROCKS.COM, with a launch party from 8 - 2 AM at the Legendary Stage 84 Live Music Cafe in Davie, FL!  The event will be just the first in a series of concerts streamed live on the station and sponsored by SoFlo Records and The BUM Syndicate. 

The evening will include performances by 4 area rock bands (performing on the street and roof) highlighting some of the hardest hitting, in your face, rock talent from the greater Fort Lauderdale area, including bands such as WHITE NOISE, THE MIDNIGHT HOUR, and TMI...more to be announced. 

DJ Kelender and world renowned DJ Hyro will also make an appearance spinning the best in the hardest, high energy dance beats and breaks until 11pm.  Each of these artists and more can be heard live on the station in the days and weeks to come.

You can expect to witness urban runners scaling buildings, skate boarders catching air and enough electronic destruction and debauchery to keep your head spinning and your mind stimulated.  Speaking of stimulated, STAGE 84 will be setting up shop to sell some of their delicious craft beer you'd be hard pressed to find anywhere else. I dare you to try.

954ROCKS.COM is a new radio station heard exclusively on the Internet.  It is dedicated to connecting Broward County area musicians and singer/songwriters with those who appreciate and enjoy such talent, be they unsigned or otherwise.  Their demographic consists of those who prefer the raw, edgy sounds of a hungry, screamin angry undergound rock band over the repetitive swooning of an auto tuned Enrique Iglesias any day of the week.

The station is the brainchild of Fort Lauderdale's resident and business owner Michael Maller who seized the opportunity to fill a deep void left behind by the now defunked rock stations ZETA and 93 ROCK.  With no more than a classic rock station to tune in to, Michael new something had to be done for the fans of current, local and underground rock.  Something exciting, edgy and new with a ballsy rebel rock feel.  From that very thought, the concept of 954ROCKS.com was born.

Michael believes the timing couldnt be more perfect for a station such as 954ROCKS.com. "The people of South Florida are in dire need of a REAL rock station now than ever before.  Local talented musicians are hurting for support and and we intend on providing them with the platform they need to generate that support with shows such as the Rich Rox "Rock to the Future Show" featuring tomorrows rock TODAY with guest appearances by local artists on a regular basis such as acoustic singer/songwriter Paul Baker who can be found at several local venues to include Kingshead Pub every Wednesday night. 

The show boasts no censors, no scripts and a variety you wont find anyplace else, especially conventional radio," Michael said.  "Mainstream broadcast outlets limit their variety in an effort to play music that appeals to a broad spectrum of people, leading them into the commercial break, which is the bread and butter for these stations. Unfortunately, this formula usually limits a playlist to a small handful of songs and virtually no local musician fits into that format. We wont have the problem.  At 954ROCKS.com, we endeavor to highlight the unique, and we think equally-talented, local musician."

954ROCKS also invites area singer/songwriters to sign up and become a part of the 954ROCKS.COM  performance community. "We currently have close to 35 Broward County area musicians scheduled to appear on the station, and we're looking for more all the time." DJ Rich Rox said. "Basically, if you feel comfortable performing your music in a bar/lounge-style setting, you're a candidate for airplay and it would be our pleasure to have you on my show." More information on becoming a 954ROCKS.COM Performing Artist is available at the station's website, http://www.954rocks.com/.

In the meantime, the 954Rocks.com team hopes the event in Fort Lauderdale Saturday, June 25th serves as not only an introduction to 954Rocks.com, but as an evening of discovering local talent. "We invite everyone to come out, enjoy the music, and get a sample of the incredible, high energy, super talented local talent they can hear on http://www.954rocks.com/.

954ROCKS can be heard online at the station's website: http://www.954rocks.com/.  While listening, visitors to the website may also watch live video of the studio DJ and guests, see what is currently playing on the station, get a history of the past 20 songs played, request music to be played on the station, link to Performing Artist's websites and purchasing music, along with a performance calendar indicating where 954ROCKS.COM Performing Artists are appearing in the greater Broward County area.

More information is available by calling the Fort Lauderdale office at (954) 630-6415, or by visiting the website, http://www.954rocks.com/

- RICH ROX & THE BROWARD UNDERGROUND MUSIC SYNDICATE -

Saturday, June 11, 2011

The BUM Syndicate, Inc.: Resonance: Still Resonating Long After the Bar Has...

The BUM Syndicate, Inc.: Resonance: Still Resonating Long After the Bar Has...: "I meant to arrive before they took the stage, but ended up showing up 20 minutes or so into their first set thanks to my three year olds sud..."

The BUM Syndicate, Inc.: How to Sell Your Music Online

The BUM Syndicate, Inc.: How to Sell Your Music Online: "Your record is done and now it’s time to sell your music online. Unfortunately, getting your music onto iTunes or Amazon.com is..."

The BUM Syndicate, Inc.: Top 10 Tips: Recording a Home Demo

The BUM Syndicate, Inc.: Top 10 Tips: Recording a Home Demo: "If you're anything like me, you're not a fan of wasting $100 an hour for a 10 hour session of sitting around while the engineer figures out ..."

The BUM Syndicate, Inc.: Top 7 Tips to Starting a Band

The BUM Syndicate, Inc.: Top 7 Tips to Starting a Band: "Many people fantasize about becoming a professional musician but often they don't know how to start. One thing almost anyone can do is star..."

The BUM Syndicate, Inc.: How to Find an Interesting Name for Your Band

The BUM Syndicate, Inc.: How to Find an Interesting Name for Your Band: "So, you finally got the sound you want, everyone in your band gets along and you've got enough songs in your catalog to hit the road, smack ..."

The BUM Syndicate, Inc.: 10 Copywrighting Tips for Your Band

The BUM Syndicate, Inc.: 10 Copywrighting Tips for Your Band: "You have been working hard producing an album, and you volunteered yourself (conveniently) to create all of the advertising and promotiona..."

Resonance: Still Resonating Long After the Bar Has Closed

I meant to arrive before they took the stage, but ended up showing up 20 minutes or so into their first set thanks to my three year olds sudden interest in where I was going.  How he manages to ask 36 renditions of the same question never ceases to amaze me.  But what amazed me even more was walking into Rachel Isla's flawless rendition of Christina Perri's Jar of Hearts.

A crooner with strong pipes and incredible control, Rachel owned that song letting me know right away that I was in for an exciting musical experience.  I walked into Stage 84 feeling a bit underdressed for the occassion in my t-shirt and shorts, as Resonance seems to attract a beautiful and sophisticated group of wine sippers in the 30-40+ age range.  Underdressed, but not out of place as it was clear I shared a common interest with everyone in attendance; quality spirits and great music.

Michael Isla's extraordinary, high-energy guitar playing was a great contrast to Rachels smooth vocals.  A master guitarist, Michael comandeered the stage, capturing everyones attention with a solo that made me forget I was sitting in a little bar in Davie Florida. He took us all on a musical magic carpet ride with an unforgettable performance that blended classical with rock and spanish guitar styles seemlessly and effortlessly.

The percussion of Eduardo Lis tied it all together with tight, syncopated cajon drum rythms injecting sonic jazzy soul into my freshly q-tipped ears.  Ed's rhythmic patterns coupled with the great chemistry and talent shared between Michal and Rachel made for an explosively delicious concoction of both popular and original songs expressed with a fresh sound that will forever resonate in my minds ear.

BTW.  Their cover of Tool's "Sober" will blow you away!

- RICH ROX: Rock & Soul Mind Control

Click in the following links for more on RESONANCE:

The Resonance Facebook Page
YouTube Performance

Tuesday, June 7, 2011

How to Sell Your Music Online














Your record is done and now it’s time to sell your music online. Unfortunately, getting your music onto iTunes or Amazon.com is not as easy as creating an account and uploading your songs. Just as getting your physical record into a national retailer takes a distributor, so does getting your music to online retailers. Because there can only be one online distributor for your record, we’ll look at different distributors and explore different avenues for independent artists to begin selling their music online.

CD Baby

If you’ve ever received a Disc Makers catalog in the mail, or run across their website online (http://www.discmakers.com/) while researching CD pressing options, then you may have seen their affiliation with CD Baby (http://cdbaby.com/), a distributor of independent music.

If you send CD Baby five of your completed cds, they will open one, digitize it, and upload the music onto many online download sites like iTunes and Amazon.com. In addition to the digital distribution, CD Baby also makes the remaining four cds you’ve sent available for stores in the physical world to carry, as well as to people looking for new music directly from the CD Baby website. When they sell out of those four physical CDs, they’ll contact you to replenish their stock.

CD Baby charges a one-time set up fee of $35, takes $4 for every physical CD sold (no matter the cost to stores; you choose the selling price), and 9 percent for every MP3 download purchased through CD Baby.

CD Baby places your music for digital download on the following sites:

Amazon (http://www.amazon.com/mp3)
Apple iTunes (http://www.apple.com/itunes/whatson/)
AudioLunchbox (http://audiolunchbox.com/)
eMusic (http://www.emusic.com/)
GroupieTunes (http://groupietunes.com/)
Napster (http://www.napster.com/)
PayPlay (http://payplay.fm/)
Rhapsody (http://www.rhapsody.com/home.html)
Verizon V-CAST (http://products.vzw.com/)
Walmart (http://mp3.walmart.com/store/home)

Tunecore

Tunecore offers affordable access to digital distribution sites, and takes a zero percent cut on any sales instead making its money from maintenance and placement fees.

With an easy-to-use interface, an artist can upload songs, add album art, and choose which sites to sell music on.

Fees are $19.98 per year for album maintenance and storage, 99 cents for each site chosen to sell (iTunes US, iTunes Canada, Napster, etc.), and 99 cents for each song uploaded.

Choose from the following sites on which to sell:

Amazon
eMusic
Groupie Tunes
iTunes
Napster
Rhapsody
Lala (http://www.lala.com/)
Shockhound (http://www.shockhound.com/)

RouteNote

An independent digital music company out of the UK (although payouts are in US Dollars via PayPal), RouteNote claims to place your music in over 95 percent of the digital retail market at the lowest market rates.

RouteNote has no up-front costs and takes a reasonable 10 percent cut from all digital download proceeds.
In essence, RouteNote is a free-use website. While still growing, their partnerships will be expanding on a regular basis.

Partnerships include:
Amazon
eMusic
iTunes
Imeem (http://www.imeem.com/)
last.fm (http://www.last.fm/)
Snocap (http://www.snocap.com/)

Nimbit

A very Pro-Attitude type store, Nimbit caters to the truly aggressively band or artist that believes entrepreneurship is as important, if not more so, than actual artistry. Most successful bands and artists run this model, so this is a perfect site for the business-minded musician.

Nimbit offers three levels of membership:

Free Level includes Nimbit's own digital music player that tracks sales (reports are available anytime online) to place on the web with an 80 percent commission to the artist.

For $9.95 a month, Retail Level gains access to sell CDs, MP3s, and merchandise as well as tickets to your shows.

Retail+ offers a customizable store on the site, multi-artist features, HTML content tools, and more all for $19.95 a month.

Nimbit offers the following sites for digital download service:

eMusic
Groupie Tunes
iTunes
Napster
Rhapsody

New services with varying features are popping all of the time, so do your homework and stay on top of the latest trends for selling and promoting your songs online (and in the real world).

Source: www.rockshowusa.com 

Monday, May 30, 2011

Top 10 Tips: Recording a Home Demo

If you're anything like me, you're not a fan of wasting $100 an hour for a 10 hour session of sitting around while the engineer figures out where feedback (only his ears can pick up for some strange reason) is coming from.  Chances are you copped your own studio set-up and are ready to spark one up, dim the lights and get your creative production and song writing on..right? Wrong!

Having a sick set-up is not enough.  You have to actually take the time to learn your equipment (among other things), if you really want to get the best possible sound out of your home studio.  Here are ten thoughtful steps to making your home demos sound more professional.

10.) Perfect your songs/arrangements before recording.
Some people like to let the ideas flow during recording. Maybe you would do this in a jam band to catch some brilliance of spontaneity. Perfecting your songs and arrangements beforehand, however, can save you a lot of time in the “studio.” Making a good recording always takes longer than one would like, especially if you plan to go on the road soon. Have a good idea of what sound you’re looking for before you record. If you don’t like a section of lyrics, change it. Chances are you will like it less later.

9.) Be creative, but don’t overproduce.
Demos should leave a little to the imagination. If you’re sending a demo to a label, you want to give them your “sound,” while giving them room for new ideas. You definitely don’t want to produce in such a way that your recordings sound nothing like your live show. The recording should “demonstrate” how you sound live, only more perfected.
Harmony is a good idea to spice up vocals. Double- (or even triple-) track your vocals to add fullness. Panning instruments gives a nice stereo sound, but some frown upon panning demos as A&R execs may be listening to your demo with one broken speaker (doesn’t seem likely, but you never know…).

8.) Listen to professional recordings.
While it is a good idea to listen to other local bands, matching your recordings to pro recordings gets you closer to the industry standard. While it is difficult to achieve this sound, aiming high will get you closer. Listen to your own tracks relative to pro recordings rather than other home demos.

7.) Minimize extraneous noise.
This is probably the most obvious tip. Record in a room that doesn’t echo (unless you want it to) that lets in as little noise as possible. There’s nothing worse than hearing children screaming in your mix (unless that’s what you’re going for).

6.) Get your sound right before recording.
Perfecting your overall sound before recording minimizes the need for post-recording editing. Use a pair of good headphones and listen carefully to the input stream coming from the mics. You may need to use a mixer to adjust the frequencies. If you have a warm blues amp and you’re looking for a more modern rock sound, you may need to reduce the mid frequencies and increase the presence. Watch the amount of reverb you use, you don’t want your input to sound muffled.

5.) Get it all mastered.
Either do it yourself or send it to a pro. When mastered, a set of songs are sonically maximized, the volume will be that of industry standards and equal across tracks, and the songs will be equalized to maximum potential.

4.) Be comfortable.
If it’s hot, turn on the A/C between takes. If you’re tired, take a break. Playing when you’re tired can result in poor performance. Get plenty of sleep the night before. Keep hydrated (especially if you’re the vocalist). Warm-up for everything, no matter what you do.

3.) Use the right mics.
Notice that I said “right” mics rather than “expensive” mics? Often times a well-considered, lower range mic can do a better job than an expensive mic that doesn’t suit your need. (Disclaimer: stupid story ahead!) When I first started recording many years ago, I purchased the Shure SM58 to record with, thinking it was a better choice than the SM57 since it cost more. What resulted was a muffled mess of noise. I ended up purchasing the SM57 anyway. The moral: just because a mic costs more doesn’t mean that it’s better. Do your research and purchase the mic that suits your needs.

This is harder for vocalists. I’ve tried many mics ranging up and down the price spectrum. While I tend to stay away from the super low end (and can’t afford the super high end), I have found that price does not equal sound quality. Determine what type of voice you have, and then do some research as to what mic suits you best. The best mic I ever used was a handmade mid-price tube condenser mic from a local company. I preferred it over mics twice its price because it suited my needs.

Finally, choosing the correct mic to your needs eliminates the need to mess around with EQ settings. This saves both time and the quality of your sound.

2.) Know your gear!
Learn to use your recording system properly. If you use software, learn how to edit tracks effectively. It’s best to have an idea of what every button and knob does, even if you never use it. The quality of recordings increases exponentially as you learn to use your gear.
Similarly, you should have some idea of how to mix and apply effects. The recording process is difficult, but the mixing and editing process is twice and grueling and time-consuming (but very rewarding).

1.) Practice.
This applies to every aspect of music. You should be able to play in your sleep! Doing so will not only improve your performance, but will vastly increase the time spent recording. You will notice that your abilities will increase dramatically over time. Try new techniques (especially if you’re a budding vocalist) and you won’t be disappointed with your growth.

Keane Li is the songwriter/guitarist for the band Festizio. He is also the winner of the 2003 Online Rock Festival’s “Original Song” award. Visit: www.festizio.net for more information.

Top 7 Tips to Starting a Band

Many people fantasize about becoming a professional musician but often they don't know how to start. One thing almost anyone can do is start their own garage band. Here are 7 tips on getting started.

  1. Find the right people. If you don't have a bunch of friends willing to start a band the next best thing is to go out and find some. You can accomplish this by looking in the classified sections of your local music magazines. They are usually free at most music stores. Also there are many websites dedicated to helping musicians get in touch with one another.

  2. Decide what type of music your band is going to play. The type of music you select will help determine the directions you can take your band. Starting a Polka band and expecting to go on an arena tour around the country might not be too realistic.

  3. Write some songs. This is the most difficult part. You must decide as a group what members are going to partake in the songwriting process. Sometimes one member takes on all the responsibilities, other times it is delegated between a couple members. Find your strengths and weaknesess within the group and use it to your advantage. Remember, the singer doesn't always have to write the lyrics.

  4. Practice, Practice, Practice. They only way to get good at something is to keep doing it over and over again. Set aside sometime at least once a week to practice your material and try out any new stuff. It can get tedious at times but this is by far the most important tip. It also wouldn't be a bad idea to record your practices so you can listen later for any parts that might need some work.

  5. After getting all of your songs down its time to take the show on the road. For a band just starting out having a party to showcase your new band would be ideal. Invite all of your friends and put on a show. After the show ask them what they thought and if they have any constructive criticism. Call around to your local bars and see if you can get a slot. Finding other bands to play with can increase your chances of getting a gig and also help you to network. Many bars have open mic nights and would be happy to put you on the bill.

  6. Promote. You can have all the bookings in the world but what fun would it be if no ones shows up? Most bands just take a grassroots approach and use flyering as their main source of promotion. Kinko's is open 24 hours a day and their employees would be more than glad to help you with your flyers. Once you have them made pass them out. Go to local music shops and and leave a stack. Go to the venue where you will be playing and hand some out a couple weeks before your show.

  7. Have fun. If you are not having fun then why do it?
Whitman Collins

How to Find an Interesting Name for Your Band

So, you finally got the sound you want, everyone in your band gets along and you've got enough songs in your catalog to hit the road, smack the world in the face and turn it on its head with your rock hard  awesomeness.  All good, except for one small problem.....Your band is missing a NAME.  The following are some tips that will hopefully get you closer to an identity.  Let's begin with a warning shall we?

WARNING

  • Make sure to research the name you pick to make sure it's not taken by another band.


  • Don't use words in your band name that a lot of other bands have used. For example, avoid using a band name with the word 'wolf' in it since right now there are a bunch of bands from Canada that have the word 'wolf' in their name (Wolf Parade, We Are Wolves). People get sick of repetition, and you want a name that stands out.


  • Try to stay away from names that are long or hard to pronounce.


  • Don't use a word you are not allowed to say in your name, because eventually you're gonna have to say the band name. No one wants to sign a band called "F***ing Classy". Stone Temple Pilots' original name was "Shirley Temple's P***sy", and their record company refused to sign them until they changed their name.[1]


  • Make sure to ask your band members if the name you picked is ok with them. Remember, 4 heads are better than 1, so if you and your band members make up a name all together, it might turn out better than the one YOU picked alone!


  • Never use a name that somebody has already picked because they will be really mad at you and your band. You might also have problems with rights, etc.


  • Try not to use to many words, 3 or under seems ideal


  • TIPS:

  • Avoid using names that don't apply to what you're writing about. Try to use a name that applies to your style of music. If you play metal, a name like "Sugar Lollipops" doesn't make much sense, unless you're trying to use absurd humor (it happens).


  • Have fun with it! If you want to be funny with the names, make sure they make sense before you choose it.


  • Don't make the name plural, that is way too over-used


  • Don't start your name with "The", also way overused, and if you don't start with "The", it will be a lot more original. e.g "Slipknot" would not be a cool band name if it was "The Slipknots".


  • The following are 25 proven effective ideas that have been used over the course of history to come up with some of the coolest, strangest and most creative band names ever.  You'd be surprised to learn how some of your favorite bands came up with their names and may even borrow their ideas to come up with a name for yours!

    1. Find a random word in the dictionary and make that your band name. That's what REM, The Pixies, Incubus, Evanescence and Outkast did. Apoptygma Berzerk did as well, using two randomly found words.


    2. Use a pop cultural reference. A famous example is the band Veruca Salt, which took their name from the book Charlie and The Chocolate Factory.


    3. Make up a name using the initials from the names of each band member. That's how ABBA got their name.

    4. Make a list of your favorite words and draw on that.

    5. Pick a random word and misspell it, like Korn or Limp Bizkit. They spelled it with a "k" instead of a "c".
     
    6. Use a name that's an inside joke or has significance to you. An example of this are The Smashing Pumpkins
     
    7. Use the name of a common or uncommon flower, such as Snap Dragon.
     
    8. Look around the shops and see if you can spot any interesting food names, such as 'black-eyed peas' or 'red hot chili peppers'.
     
    9. Name it after a place you live close to, like Soundgarden, Linkin Park, Hawthorne Heights, Alter Bridge, or Cypress Hill (misspelling is optional).
     
    10. Have it be at least two words. Each word could be a simple word but be inspired by two other bands, or a song/album/lyric of theirs, that you like. Having your band name be at least two words will help it be unique and easily searchable on the Internet
     
    11. Use a portmanteau. A great example for it is Scarling, that mix up the words "scarring" and "darling"
     
    12. Try thinking of a word that describes your style of music or something you're all interested in. Then look it up in the thesaurus. You may find a similar word that's even better
     
    13. If you're going for a "sounds like" band (i.e. wanting to form a band that sounds like Metallica), then use one of your favorite songs from that band (i.e. Fade to Black or Master of Puppets) as a band name.

    14. If you can get hold of them, read some of Dave Barry's old columns or books. They are full of interesting and unique band-name suggestions that you might like to draw from.

    15. Come up with a few names and have a poll. Especially try to poll the target audience. Then you have a better indication that people are going to like your name.

    16. Use a song lyric. Panic At The Disco were inspired by the song "Panic" by Name Taken, and All Time Low got their name from the song "Head On Collision" by New Found Glory.

    17.


    Look at a book. Mikey Way was working in Barnes and Noble and saw the book by Irvine Welsh entitled "Three Tales of Chemical Romance", then came up with My Chemical Romance. Good Charlotte also got their name from the book "Good Charlotte". Matthew Sanders got the name Avenged Sevenfold from the Book of Genesis in the Bible.

    18. You could try finding words or names on many sorts of products. Malcolm and Angus Young from AC/DC found their band name on a sewing machine. AC/DC (Meaning: Alternating Current/Direct Current) was printed on the back. They decided to use that.

    19. Use the first name or surname of the person you like. Ex: Blue Jane, Ross Avenue.

    20. Use humor with your name, such as Led Zeppelin did (a particularly bad gig was often known in British Rock circles as a 'Lead Balloon,' and someone suggested "What about a 'Lead Zeppelin?'").

    21. Using umlauts (when a ¨ is over a letter) on some of the o's u's or e's could be great for metal bands, like Motörhead, Blue Öyster Cult and Mötley Crüe did.

    22. Also, your band name could be something completely random, like Hurt, Slipknot or Drowning Pool.

    23. Foreign sounding (or actually foreign) names like Rammstein, In Extremo, and Oomph! roll off the tongue and stick easily.

    24. Use an acronym. KMFDM is an acronym for Kein Mitleid Für Die Mehrheit (No Pity For The Masses in German). This is also a good example of using a joke in your band name.

    25. You can use Latin words, like Igneous, which means fire. From that word, you can shorten it to something like Ignea.

    10 Copywrighting Tips for Your Band


    You have been working hard producing an album, and you volunteered yourself (conveniently) to create all of the advertising and promotional materials you require...but then you sit down at your computer and you draw a blank on what to say in your copy. Do you riddle it with clever tag lines and send it off to the printers? Do you cover your ad with large mysterious artwork that appeals to maybe just yourself?

    If you are actually spending your hard earned cash promoting your show, album, or single, you want to make sure you are communicating efficiently and clearly with your fans. Below are ten essential copywriting tips for your band.

    1. How is your band better than other bands? Have you won music awards? Were you the top most downloaded artist in your city? Do you have the best drummer in the world? Can you sing eight octaves high? Whatever it is that sets yourself apart from other similar bands, make sure your fans know about it. Put it in your flyers, brochures, CD inserts, and web banners. Remember, die-hard music fans listen to a lot of music, and when they’re browsing you want to catch their attention.

    2. Take advantage of other bands’ weaknesses If you are an instrumental artist, how are other instrumental artists inferior to you? Do they use crappy equipment to record their album? Do they use the most recycled loops over and over? Whatever it is, turn their weakness into your strengths.

    3. Who are your fans? When you create an advertisement, you must understand to whom you are promoting yourself. As an exaggerated example, if you were an artist writing kids’ songs you would write your promotions so that kids could relate. Similarly, if you were a classical artist performing at an opera, you would tailor your copy in a more sophisticated way. Speak the language your fans can understand.

    4. Communicate how you will affect your fans lives positively Does your band support a cause? Are you offering a free t-shirt for the first 100 people that pre-order your album? Do your shows have a free cover? Are you running an exclusive offering of any kind? Simply announcing that you have a new album out is not enough these days. Tell your fans how buying or attending your show benefits them directly.

    5. Talk to your fans and not about yourself How often have you seen ads that say, “You can save 50% now!” or, like my favorite Geico tag line, “15 minutes can save YOU 15% or more on car insurance.” Word your ads in which you are using the word “you” rather than “we.” Instead of saying, “We just dropped our second album.” A better ad copy would be, “You could be first to hear our second album by pre-ordering now.”

    6. Where are you advertising? Are you advertising in a newspaper, magazine, online, or through a flyer? In the marketing world we call these mediums. Be sure to not only be consistent across the different mediums, but to also modify what you say with each. You could say a whole lot more in a full page in a magazine than with a business card.

    7. Don’t tell me your life story How many advertisements do you personally come across in a day? We are to the point where if it does not capture our short attention spans, we basically just stop listening. It would be wonderful if everyone that looks at your ad spends thirty minutes on it, but I’m sorry, reality just doesn’t work that way. Be concise and to the point. Create your ad, and then trim it in half.

    8. What do you want fans to do? With every ad that you do, make sure you blatantly tell your customers what to do. I find it amusing that some bands hand out these extravagant flyers with their elaborate artwork and fancy glossy paper with bright colors, but the flyer doesn’t tell me to do anything. What do you think I do with this flyer? Yep - it goes directly into the recycling bin. Don’t rely on your fans to decode your vaguely passive aggressive sales pitch to see your show. Actively tell them what to do.

    9. Deliver what you promise If you advertised in last month’s Rolling Stone Magazine that if fans buy an album they get a free ticket to your next show, you’d better give it to them. Are you giving away your album for free if people friend your facebook page, tweet a shoutout for you on twitter, and leave a comment on your blog? If you are, give them what you say. Never advertise what you can’t deliver. If you can’t, all of your fans will hate you. You don’t want that...do you?

    10. Do you know how to spell? Once you have created your ad, pass it around to your other band members for review. If you’re a solo artist, get your friends or family to review it. Get their insights and opinions. Proofreading your work not only makes your promotion better, but it’s a learning experience in making your next ad better.

    Reference: www.madeloud.com