Tuesday, June 14, 2011

New ROCK Station Debuts with Launch Party Saturday, June 25th!

PRESS RELEASE: For Immediate Release
For more information, please call (954) 630-6415 or email info@djrichrox.com






Network Broadcasting Service, Inc., in cooperation with SoFlo Records and The Broward Underground Music Syndicate, Inc., announce the debut of 954ROCKS.COM, with a launch party from 8 - 2 AM at the Legendary Stage 84 Live Music Cafe in Davie, FL!  The event will be just the first in a series of concerts streamed live on the station and sponsored by SoFlo Records and The BUM Syndicate. 

The evening will include performances by 4 area rock bands (performing on the street and roof) highlighting some of the hardest hitting, in your face, rock talent from the greater Fort Lauderdale area, including bands such as WHITE NOISE, THE MIDNIGHT HOUR, and TMI...more to be announced. 

DJ Kelender and world renowned DJ Hyro will also make an appearance spinning the best in the hardest, high energy dance beats and breaks until 11pm.  Each of these artists and more can be heard live on the station in the days and weeks to come.

You can expect to witness urban runners scaling buildings, skate boarders catching air and enough electronic destruction and debauchery to keep your head spinning and your mind stimulated.  Speaking of stimulated, STAGE 84 will be setting up shop to sell some of their delicious craft beer you'd be hard pressed to find anywhere else. I dare you to try.

954ROCKS.COM is a new radio station heard exclusively on the Internet.  It is dedicated to connecting Broward County area musicians and singer/songwriters with those who appreciate and enjoy such talent, be they unsigned or otherwise.  Their demographic consists of those who prefer the raw, edgy sounds of a hungry, screamin angry undergound rock band over the repetitive swooning of an auto tuned Enrique Iglesias any day of the week.

The station is the brainchild of Fort Lauderdale's resident and business owner Michael Maller who seized the opportunity to fill a deep void left behind by the now defunked rock stations ZETA and 93 ROCK.  With no more than a classic rock station to tune in to, Michael new something had to be done for the fans of current, local and underground rock.  Something exciting, edgy and new with a ballsy rebel rock feel.  From that very thought, the concept of 954ROCKS.com was born.

Michael believes the timing couldnt be more perfect for a station such as 954ROCKS.com. "The people of South Florida are in dire need of a REAL rock station now than ever before.  Local talented musicians are hurting for support and and we intend on providing them with the platform they need to generate that support with shows such as the Rich Rox "Rock to the Future Show" featuring tomorrows rock TODAY with guest appearances by local artists on a regular basis such as acoustic singer/songwriter Paul Baker who can be found at several local venues to include Kingshead Pub every Wednesday night. 

The show boasts no censors, no scripts and a variety you wont find anyplace else, especially conventional radio," Michael said.  "Mainstream broadcast outlets limit their variety in an effort to play music that appeals to a broad spectrum of people, leading them into the commercial break, which is the bread and butter for these stations. Unfortunately, this formula usually limits a playlist to a small handful of songs and virtually no local musician fits into that format. We wont have the problem.  At 954ROCKS.com, we endeavor to highlight the unique, and we think equally-talented, local musician."

954ROCKS also invites area singer/songwriters to sign up and become a part of the 954ROCKS.COM  performance community. "We currently have close to 35 Broward County area musicians scheduled to appear on the station, and we're looking for more all the time." DJ Rich Rox said. "Basically, if you feel comfortable performing your music in a bar/lounge-style setting, you're a candidate for airplay and it would be our pleasure to have you on my show." More information on becoming a 954ROCKS.COM Performing Artist is available at the station's website, http://www.954rocks.com/.

In the meantime, the 954Rocks.com team hopes the event in Fort Lauderdale Saturday, June 25th serves as not only an introduction to 954Rocks.com, but as an evening of discovering local talent. "We invite everyone to come out, enjoy the music, and get a sample of the incredible, high energy, super talented local talent they can hear on http://www.954rocks.com/.

954ROCKS can be heard online at the station's website: http://www.954rocks.com/.  While listening, visitors to the website may also watch live video of the studio DJ and guests, see what is currently playing on the station, get a history of the past 20 songs played, request music to be played on the station, link to Performing Artist's websites and purchasing music, along with a performance calendar indicating where 954ROCKS.COM Performing Artists are appearing in the greater Broward County area.

More information is available by calling the Fort Lauderdale office at (954) 630-6415, or by visiting the website, http://www.954rocks.com/

- RICH ROX & THE BROWARD UNDERGROUND MUSIC SYNDICATE -

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